By Tim Wright
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Extra resources for Coatings World March 2011
BASF’s current IR system in automobiles operates within a coating, which has a transparent dark-coloured pigment on top with infrared light passing through it to be reflected back by a titanium dioxide white layer underneath. In the IR roof coating in buildings the light is reflected by a dark chromium iron oxide pigment without the need for a white backing. “The transparent pigment used in automobile applications is organic and is derived from perylene,” said Guenter Scherer, a business development executive in BASF’s solar energy management unit.
The American Chamber of Commerce survey also noted that nearly 80 percent of companies surveyed agree that China’s regulatory environment is not transparent, though China has demonstrated an increased commitment to transparency. Although most American companies who have operations inside China are concerned about IPR issues the opportunities for growth that China represents often overshadow concerns of IP theft. What does China have in place for the protection of your IP? Since joining the World Trade Organization (WTO) about ten years ago, China has strengthened its legal framework and amended its IPR and related laws and regulations to comply with the WTO agreement on Traded-Related Aspect of Intellectual Property Rights (TRIPs).
Com s coatings producers and their raw material suppliers increasingly focus on R&D as a platform for growth, BASF is showing the big competitive advantages it has as an innovator in coatings and other sectors. First it has the benefit of being a massive vertically integrated operation, making not only coatings and their raw materials but also the basic chemicals from which the raw materials are derived. Then because of its size as the world’s largest chemicals producer it has been able to build up an extensive R&D network across the world while running a big central research unit at its corporate HQ in Ludwigshafen, Germany.