By Douglas Rushkoff
Famous media pundit Douglas Rushkoff supplies a devastating critique of the impression options in the back of our tradition of rampant consumerism. With a talented research of ways specialists within the fields of promoting, advertisements, retail atmospherics, and hand-selling try and remove our skill to make rational judgements, Rushkoff gives you a bracing account of why we purchase what we purchase, and is helping us realize whilst we're being taken care of like shoppers rather than humans.
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Extra info for Coercion: Why We Listen to What "They" Say
They crave appeasement, predictability, and shelter from the next crop-ﬂooding storm or life-snufﬁng earthquake. Such randomness is unsettling and leads to collective helplessness. It also nurtures legal and social codes that maximize predictability. Dynastic China imposed structure in a multitude of ways. Confucianism ordered the world of Small Things. The Mandate of Heaven explained—and predicted—history’s sweep. Structure as Safety Man’s inherent state is precarious. As a result, religious, political, and philosophical institutions are naturally geared toward propagating order.
Status is not an end in itself. It is a means to an end, a vehicle of progress. Status should never be inert; it must be productively alive. For example, Audi’s television advertising has depicted a sartorially splendid man striding down an endless red carpet surrounded by applause. ) Clearly, automobile advertising doesn’t target the man who has but, instead, the man who will have. ” Dynamic status is active. With a ring on his ﬁnger, his qualities shine through, dazzling both superiors and competitors.
However, the white star that tastefully sticks out from the front pocket is an eye magnet. Even diamonds must tread the tightrope between recognition and ostentation. In a recent DTC spot, a woman stands in front of a reflective glass, sexily admiring her pendant. The heroine doesn’t realize that the mirror is two-way; she doesn’t know the stone has caught the attention of a couple on the other side, its distaff member piqued with delicious jealousy. ” Chinese consumers often need an excuse to show off.