By John Jantsch
Is Your advertising and marketing as basic, potent, and reasonable as Duct Tape?
Let's face it, as a small enterprise proprietor, you're relatively within the company of promoting. The challenge for many small company vendors is they be afflicted by "marketing proposal of the week" syndrome rather than enforcing a scientific method of the matter of small company marketing.
In Duct Tape Marketing, well known Small company advertising guru John Jantsch exhibits you the way to enhance and execute a advertising and marketing plan that might supply your corporation the existence and toughness you knew you may have in the event you made that call to move out in your own.
CAREFUL! Duct tape is a major tool... it sticks the place you place it. So are the information during this publication. If you're able to make a dedication and are keen to make whatever ensue, John's ebook is a smart position to start. --Seth Godin, writer of red Cow
For all those that ask yourself why John Jantsch has develop into the best consultant and trainer to small companies in all places, Duct Tape advertising is the reply. i have not learn a enterprise publication that's as full of hands-on, actionable details as this one. There are takeaways in each paragraph, and the luck of John's web publication resides evidence that they paintings. Duct Tape advertising can be required studying for someone who's development a company, or considering it. --Bo Burlingham, editor-at-large, Inc. journal, and writer of Small Giants: businesses That decide to Be nice rather than Big
Duct Tape advertising is a invaluable addition to the starting to be library of how-to books on small company advertising -- concise, transparent, sensible, and full of nice rules to spice up your backside line. --Bob Bly, writer of The White Paper instruction manual
With the realm struggling with depleted reserves of belief, a company that sells lots of it on a daily basis has a tendency to create the main price. the wonderful thing about belief as a product function is that it grants unprecedented returns. With this e-book, John Jantsch has zeroed in on precisely what small companies have to promote each day, each hour. --Ben McConnell, co-author of making consumer Evangelists: How unswerving buyers turn into a Volunteer revenues Force
John Jantsch has supplied small companies with the right point of view for maximizing all advertising and marketing actions - offline and on. Jantsch has the plan that will help you thrive on the planet of industrial at the present time. learn it, all of your rivals will. --John Battelle, cofounding editor or stressed and writer of the hunt: How Google and Its opponents Rewrote the principles of industrial and reworked Our tradition
Duct Tape advertising and marketing is a smart learn for someone in enterprise. It has clean rules specified by a pragmatic and useable means. I hugely suggest this e-book for becoming any business. --Dr. Ivan Misner, founding father of BNI and Co-author of the hot York instances bestseller, Masters of Networking
Read Online or Download Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide PDF
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Extra resources for Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
The cons, obviously, include less money up front. But there are surprising benefits beyond the obvious recurring revenue stream: • Paying lots of small amounts is psychologically easier than paying one large amount. That’s why people buy cars with credit cards and pay it back at 20% interest, or place the cost of a holiday that’s over in a week on top of a mortgage that will last 25 years. Although the total amount paid is larger, it somehow feels smaller. • If you’re selling to businesses, then your end user will find it easier to justify a small, regular payment to his boss then a single large, one-off payment.
You’re selling a whole bunch of stuff around it, including support, documentation and handholding. Your customers are buying man-years, decades even, of your 47 Don’t Just Roll the Dice | Neil Davidson past, present and future blood, sweat and tears. Is that worth $100? Or $1,000? Heck, yes, and you should tell that to your customers. Secondly, there is no such thing as a commodity. Or, more accurately, there need not be such a thing as a commodity. Your job is to de-commodify what you are doing.
Secondly, there is no such thing as a commodity. Or, more accurately, there need not be such a thing as a commodity. Your job is to de-commodify what you are doing. If your potential customers consider your to-do list, or your word processor, accounts package, web site or iPhone app as just one of a hundred indistinguishable others, then the price you can charge will be driven ever downwards. You need to figure out a way to either make it stand out, or impossible to compare. 48 If Starbucks can de-commodify coffee and charge $4 for coffee beans and hot water, if Stormhoek can de-commodify grapes (the only wine maker I know of who sells branded G-Strings), and if Perrier can decommodify water, then you can certainly de-commodify the complicated software application that you have created.