By Erkan Sezgin
This booklet makes a speciality of the position of e-consumers and e-marketing within the period of latest tourism. It addresses subject matters reminiscent of the tourism "prosumer" at paintings, the evolution of tourism prone, the collaboration and co-creation, in addition to the e-complaint habit of e-consumers in tourism. It additionally discusses themes resembling cellular advertising, gamification as a advertising verbal exchange instrument, the effect of social media on tourism shoppers, and using e-loyalty courses within the lodging area. scholars taking e-marketing and marketplace learn classes in tourism can use this paintings as a resource publication for the foundations of latest advertising and marketing administration. e-Consumers within the period of latest Tourism serves as a invaluable source for practitioners, in addition to researchers and scholars of e-marketing.
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Extra resources for e-Consumers in the Era of New Tourism
In ‘Uber’ application, unlike apps from other car rental companies, cars are rented together with a driver on demand, and customer is picked up at an agreed location and then taken to wherever he/she wants. Examples of rent-a-car applications are Avis Car Rental and Budget Car Rental. This application which was chosen as one of the best applications by Google in 2014 can be used in 30 countries and 420 cities. In this application through which a quick taxi search is possible, users can get information about taxis and calculate the estimated arrival time with the help of this application.
In: Taniar D (ed) Encyclopedia of mobile computing and commerce. Information Science Reference, London, pp 96–101 Dickinger A, Haghirian P, Murphy J et al (2004) An investigation and conceptual model of SMS marketing. Proceedings of the 37th annual Hawaii international conference on system sciences, 5–8 Jan 2004 Eden HK, Gretzel U (2012) A taxonomy of mobile applications in tourism. E-Rev Tour Res 10(2):47–50 Fuentetaja IO, Simon IZ, Aranzabal AR et al (2014) An analysis of mobile applications classification related to tourism destinations.
203). Few studies have examined the relative impact of trust versus satisfaction on e-loyalty. In one investigation, Web site trust and satisfaction were found to equally affect Web site loyalty. Alternately, Luarn and Lin (2003) have found satisfaction to have a stronger impact on loyalty than trust in an e-service environment. Shortly, it can be said that there is also a positive relationship between trust and e-loyalty. After studying the concepts of e-quality, e-satisfaction, trust, and perceived value briefly, the dimensions of e-loyalty have been explained in the next part.