By John Arnold
Updated to mirror the most popular new traits, applied sciences, and strategies!
Much has occurred in e mail advertising because the first version of this publication seemed in 2007. With the dramatic upward push of social media and cellular units, there are extra methods than ever to focus on campaigns and maximize your email advertising and marketing cash. the hot version of this beneficial e-book is stuffed with functional suggestion, no matter if you?re an enterprise-level marketer utilizing a third-party electronic mail advertising corporation or small enterprise proprietor dealing with every thing yourself.
- Helps you map out an email business plan with handy objectives
- Simplifies the method of list-building, message-creation, and results-tracking
- Offers criminal suggestions, so that you remain compliant with anti-spam laws
- Shows you ways to carry your message and contain social media
- Explains how you can music and interpret results
- Includes the head ten belongings you will not be installed your messages, and lots more and plenty more
Get extra from your e mail advertising and marketing campaigns with this easy-to-follow advisor.
Read or Download E-Mail Marketing For Dummies (For Dummies (Business & Personal Finance)) PDF
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Extra resources for E-Mail Marketing For Dummies (For Dummies (Business & Personal Finance))
And some of the information on the billboard is also difficult for people to take action on even if the billboard’s layout makes it easy for drivers to see. For example, drivers aren’t likely to send an e-mail to an unfamiliar e-mail address in the body of the billboard message because (hopefully) the drivers aren’t in front of their computers then. People interact with e-mails in much the same way that they interact with billboards because people tend to hastily scan through the content of an e-mail to see whether anything is worth responding to or reading in more detail.
The following sections discuss some basic marketing principles that help you determine and evaluate your e-mail messages and related content. Using marketing principles to determine each message and then evaluating each message allows you to begin with a sound message strategy and continue to refine your messages and your strategy over time. I cover e-mail delivery in Part V of this book. 42 Figure 1-1: Sound marketing principles help determine, deliver, and evaluate your messages. Determining what your e-mail messages should say E-mail is a great marketing tool, but you can’t simply communicate any e-mail message multiple times and expect the messages to result in sales.
Examples include • Testimonials and facts • Directions to your office, store, or Web site • Incentives to help someone justify taking action 44 • Images and other design elements to reinforce the text One or more calls to action: A call to action is a statement that asks someone to take a specific type of action in a specific way. Calling for action is important because people tend to delete e-mails after they read them if they aren’t told what to do next. For example, just because your phone number appears at the bottom of an e-mail doesn’t mean that people will automatically pick up the phone and dial the number.