By Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen (auth.)
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Extra resources for E-Roadmapping: Digital Strategising for the New Economy
This lack of agreement on standards has already put the US behind in current mobile technology, as literally very few regions carry common technological standards, leading to very little evolution on the technological side or subsequent design of applications for use with these varying standards. This can be understood particularly well in the context of the required investments for such applications and the inherent limitations to the use of such technology. Moreover, Europe displays a higher mobile phone penetration as of today: almost 70 per cent of the population in the Scandinavian countries owns a cell phone and over 50 per cent in Italy, compared with just over 30 per cent in the US (Kehoe, 2000).
Boston, MA: Harvard Business School Press. Woodall, P. (2000) Untangling e-conomics. The Economist, 356(8189): 5–44. , Schrape, K. and Artopé, A. (1999) Die Internet-Ökonomie: Strategien für die digitale Wirtschaft, 2nd edn. Berlin: Springer-Verlag. CHAPTER 2 Shift in Competition CHAPTER CONTENTS Drivers of competition Competitive output: digital landscape Strategies derived from organisational consequences of blurring boundaries and complex systems Summary References 28 33 38 41 41 The previous chapter brought up some of the more recent strands surrounding the Internet hype, and discussed them systematically along the lines of our strategy web.
Nonetheless, mobile devices are expected to become important transaction machines or the electronic money of the future. For example, according to a study of market analyst Datamonitor, by the year 2005 over 20 million Europeans will conduct their banking via mobile devices. In terms of our strategy web we would suggest scoring m-commerce and its subsequent applications as follows: on the first axis, customer centricity, m-commerce as an advancement to electronic commerce puts the customer in an even more powerful situation of deciding when and what to see and buy.