Download Einweisermarketing für Krankenhäuser: Einweisende by Klaus-Dieter Thill PDF

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Extra info for Einweisermarketing für Krankenhäuser: Einweisende niedergelassene Ärzte professionell gewinnen und binden. 2. Auflage

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Allerdings wählen Befragte bei ihren Antworten sehr ungern die Extrempositionen, sodass die Sechserskala im Aussagewert mit der Viererskala vergleichbar ist. Zudem sieht das Layout bei der Bewertung mehrerer Merkmale schnell abschreckend aus und erhöht so eher die Verweigererquote und nicht die Erkenntnisqualität. – Kontinuierliche Skala Bei den bislang beschriebenen Skalen handelt es sich um sogenannte Intervallskalen. Sie gestatten die Auswahl vorgegebener Intervallpunkte mithilfe von Auswahlbzw.

Analyse 690 Wachstum: • 80% Halten: > 50% – < 80% Reduktion: < 50% C. Organisation 360 Wachstum: • 80% Halten: > 50% – < 80% Reduktion: < 50% D. Kommunikation 570 Wachstum: • 80% Halten: > 50% – < 80% Reduktion: < 50% E. Mitarbeiterverhalten 360 Wachstum: • 80% Halten: > 50% – < 80% Reduktion: < 50%Wachstum: • 80% Halten: > 50% – < 80% Reduktion: < 50% Gesamt 2220 Wachstum: • 80% Halten: > 50% – 80% Reduktion: < 50% Arbeitshilfe 2: Auswertungsmatrix für den Einweisermarketing-Check 3. Einweisermarketingforschung: Analysen und Befragungen Der Begriff Einweisermarketingforschung bezeichnet die systematische Informationsgewinnung und -aufbereitung aller für die Einweisermarketingarbeit relevanten Informationen.

Sie verfügen über genau definierte Qualitätsziele, die regelmäßig im Hinblick auf ihren Erfüllungsgrad überprüft werden sollen. Ihre Befragung richtet sich demnach inhaltlich und – soweit die Qualitätsziele auch für einzelne Einweisergruppen definiert sind – zielgruppenbezogen nach den Vorgaben Ihres Qualitätsmanagementkonzeptes. ■ Sie sind mit einer zunehmenden Anzahl von Beschwerden konfrontiert und möchten mithilfe einer Befragung eine objektive Basis für die Diskussion mit den Mitarbeitern und für Veränderungsmaßnahmen schaffen.

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